Schedule & speakers

  • Thursday

    2009. 02. 05

    • Registration

      3:00 – 6:00 PM

    • Opening of the conference

      6:00 – 6:15 PM

    • Opening Lecture

    • Dinner

      7:30 – 9:00 PM

    • Connection Party

      starting 9:00 PM

  • Friday

    2009. 02. 06

    • Breakfast

      8:00 – 9:30 AM

    • Key–note lecture

      • Tim Ambler (London Business School, UK)

        9:30 – 10:15 AM

        Advertising, the Mind and Neuroscience

    • S1: NeuroPerspectives

      • Graham Page (Millward Brown, UK)

        10:15 AM – 10:45 AM

        That's really cool… now what?

      • Rafal Ohme (PAN, PL)

        10:45 – 11:15 AM

        Integration of neuro and traditional tests

      • Janusz Plencler (LAB, PL)
        Bartlomiej Serafinski (LAB, PL)

        11:15 AM – 11:45 AM

        How can neuro affect marketing research?

    • Coffee break

      11:45 – 12:00 AM

    • S2: NeuroAdvantages

      • Gemma Calvert (Neurosense, UK)

        12:00 AM – 12:30 PM

        fMRI - The facts behind the ficton: 10 years in the game

      • Jakob de Lemos (iMotions, DK)

        12:30 PM – 1:00 PM

        Targeting Emotions – In the blink of an Eye

      • Siemon Scamell-Katz (TNS Magasin, UK)

        1:00 PM – 1:30 PM

        Eye tracking in the Retail Environment

    • Lunch

      1:30 – 2:30 PM

    • S3: NeuroAds

      • Case #1:
        Robin Wight (WCRS, UK)

        2:30 – 3:00 PM

        Launching Orange in the United Kingdom

      • Case #2 : Szymon Gutkowski (DDB, PL)

        3:00 – 3:30 PM

        Big Beer Brand Brain Waves

      • Case #3 : Grazyna Godlewska (Starcom, PL)

        3:30 – 4:00 PM

        Energizing value of Branded Content

    • Coffee break

      4:00 – 4:30 PM

    • S4: NeuroMedia

      • Case #4 : Jakub Benke (Starcom, PL)

        4:30 – 5:00 PM

        Soft launch, hard results

      • Case #5 :
        Tadeusz Zorawski (Universal McCann, PL)

        5:00 – 5:30 PM

        Ok then… So how much should be 1 "neuro-GRP"?

      • Case #6 :
        Dean DeBiase (TNS Media, USA)

        5:30 – 6:00 PM

        Social (neuro) Networks and the Next Generation of Human/Brand Connections

    • Workshops by iMotions and TNS Magasin

      6:15 – 7:00 PM

    • Dinner

      7:00 – 8:30 PM

    • NeuroPartyRead more

      starting –9:00 PM

  • Saturday

    2009. 02. 07



Please note the NeuroConnections program is subject to change.

Downloads

General info

About the conference

In February 2009 Poland will become the centre of neuromarketing world! 30 speakers and up to 300 participants will gather in Cracow, in the beautiful Manggha Center, to take part in the conference where such an impressive number of experts from all over the business world will discuss the most intriguing issues in the field of marketing, focusing on the newest technologies in advertising research. Apart from the fascinating sessions and round table discussion, participants will be offered the opportunity to take part in exceptional workshops and two big social events in the evenings. While discussing the future we will create history. You can become a part of it.

Why it's worth it?

  • The biggest neuromarketing event ever in Europe!
  • Top managers from USA, Australia, Poland, Germany, UK, Denmark and France will present.
  • Presidential debate on the future of new technologies.
  • Mind-opening sessions on: NeuroPerspectives, NeuroAdvantages, New Insights, Neuro Science, NeuroAds, NeuroMedia, NeuroShowbiz, NeuroPolitics
  • Workshops on eye tracking and in-store behaviour conducted by famous world experts
  • This one is a secret...

Register today!

Further information

Media Kit

  • Press release