Program
& speakers

Szymon Gutkowski

Managing Director, Partner of DDB Warszawa

Date:

2009-02-06

Time:

15:00 - 15:30

Lecture:

Big Beer Brand Brain Waves

PROFESSIONAL INTERESTS

Shareholder and Managing Director of DDB Warszawa (previously Corporate Profiles DDB). Co-founder of Corporate Profiles Consulting, company created from the agency’s structures in January 2004. Previously, from the very beginning, shareholder and Strategic Director of Corporate Profiles (1991). Szymon Gutkowski is the juror of EFFIE competition in Poland.

PROFESSIONAL EXPERIENCE

He began his career in communication as an assistant of electoral staff of Jacek Kuroń Democratic Union in 1991 (when it won the elections). He has worked, among others, for such companies and brands as: Kompania Piwowarska (Tyskie, Lech, Pilsner), Idea, Levis, LOT, IKEA, Seat, Nissan, Knorr, McDonald’s, Geant, Ministerstwo Skarbu Państwa (Program Powszechnej Prywatyzacji), MSZ (logo Polski), Telekomunikacja Polska, Netia, Totalizator Sportowy (LOTTO), Wedel, Gazeta Wyborcza, Fortuna, Łowicz, Xelion. He helped to create such brands as: Lukas Bank, eurobank, Expander and Tyskie. Recently new generation TV “n” and launching strategy of Liberty Direct. Between 2004 and 2005 he was a member of eurobank Supervisory Board. He works for financial institutions in Ukraine and Kazakhstan. He is a Chairman of Projekt: Polska Foundation, member of the Board of Batory Foundation. Gutkowski is also one of the founders of the idea of DDB University, international DDB trainer in the field of communication strategy.

EDUCATION

He graduated from the Warsaw University, Department of Theoretical Mathematics and got an MBA diploma at International Management Center UW and University of Illinois at Urbana Champaign.