Rafal Ohme
Founder of LABoratory & Co.
- Date:
- 2009-02-06
- Time:
- 10:45 - 11:15
- Lecture:
- Integration of neuro and traditional tests
- RESEARCH INTERESTS
Persuasive advertising, facial expression, unconscious emotions and neuroscience.
- PROFESSIONAL EXPERIENCE
Founder of Laboratory&Co. Expert in neuromarketing, emotions, advertising and unconscious processing. He designs innovative technologies to explore conscious and unconscious mind of consumers. He is a professor at the Warsaw School of Social Psychology and the Institute of Psychology - Polish Academy of Sciences. He has learned advertising at Kellogg Graduate School of Management, and emotions at Stanford University. Since 1996 he has been conducting consumer research, both academic and commercial.
- AFFILIATIONS
He is a member of Advertising Research Foundation, American Academy of Advertising, Association of Consumer Research, NeuroPsychoEconomics, European Advertising Academy, Society for Personality and Social Psychology and other international scientific associations (EAESP, ASSC, APS, SPSP).
- PUBLICATIONS
He wrote Consumer’s New Mind (in press), Unconscious Affect (2007), Subliminal Facial Information (2003), and trilogy Automaticity (2001, 2003, 2003).
- AWARDS
He has been awarded by the Prime Minister of Poland (1994), the President of Poland (1992), and the Polish Science Foundation (1997) and received the Fulbright Scholarship(1995-1996).
