Grazyna Godlewska
Managing Director Substance Brand Consulting
- Date:
- 2009-02-06
- Time:
- 15:30 - 16:00
- Lecture:
- Energizing value of Branded Content
- PROFESSIONAL INTERESTS
Building a local line (products and positioning) of Palmolive Naturals hair shampoo. Developing a regional communication strategy for Palmolive liquid soaps and body care products. Market launch of the Protex brand. Coordination and oversight of the acquisition of brands: Colodent and Fluorodent.
- PROFESSIONAL EXPERIENCE
Grazyna has 2 years experience in COLGATE PALMOLIVE NEW YORK as a marketing manager. She was involved in developing regional strategies (Central Euorope, Central Asia) for Colgate oral hygiene products and coordinator of the global launch of New Colgate products. As a marketing consultant to the Management Board she has spent 1,5 years in SONDA S.A. Grazyna was responsible for preparing advertising strategy for Garden juices. She was also involved in reviewing Carrot juice portfolio and development of New products - Pysio and Aksamitny.
