Program
& speakers

Graham Page

Executive Vice-President, Global Solutions at Millward Brown.

Date:

2009-02-06

Time:

10:15 - 10:45

Lecture:

That's really cool...now what? The future for neuroscience in consumer research

PROFESSIONAL INTERESTS

Building successful brands, consumer segmentation, brand elasticity, corporate reputation, emotion in advertising and neuromarketing.

PROFESSIONAL EXPERIENCE

Graham Page is Executive Vice-President, Global Solutions, at Millward Brown, based in Warwick. He studied experimental psychology at Oxford and he worked for Millward Brown in Warwick, Chicago and London since 1992. Graham worked on a wide variety of brands categories as a client service director, prior to becoming a director in Research & Development unit at the end of 1999. He became the head of the Innovations unit in April 2004 and in 2008 expanded his role to cover all Millward Brown research frameworks. His department is responsible for creating new research techniques, and developing research tools for implementation across the world. With his team, he is also responsible for furthering Millward Brown’s learning about successful brand marketing. For the last few years, he has led Millward Brown’s development of implicit methods based on neuroscience and learning from psychology. His paper "Cognitive neuroscience, marketing and research: separating fact from fiction", co-written with Professor Jane Raymond of the University of Bangor, won best paper at the 2006 ESOMAR congress.