Flemming Hansen
Professor at the Copenhagen Business School.
- Date:
- 2009-02-07
- Time:
- 10:00 - 11:30
- Lecture:
- Round-table Discussion
- RESEARCH INTERESTS
- Market analysis, communication and consumer behaviour.
- PROFESSIONAL EXPERIENCE
- His professional experience includes the following posts: President of the European Advertising Academy (EAA), Consultant at the Danish Circulation Board-Director of Development, TNS Gallup A/S, Vice President European Marketing Academy (EMAC), Member of the Board of Directors of Difko Holding,Member of the Board of Directors for BRF Kredit A/S, Member of the Board of "Danish Award for Research in Marketing" (DMP), Member of ESOMAR Council (Vice President), Member of the Board of Directors for "Danish Marketing Association" (DMF), Chairman of the Board AIMs Research A/S.
- AFFILIATIONS
- He is a member of the Journal of Marketing, International Journal of Advertising and Psychology & Marketing Editorial Review Boards, he is a Fellow of the Adam Smith Institute and the Institute of Chartered Accountants in England and Wales, Honorary Fellow of The Marketing Society and the Australian Marketing Institute.
- PUBLICATIONS
- He has published many articles and papers, among them: Consumer Choice Behaviour - A CognitiveTheory (1972), Studies of Communication Effects - Methodical and Theoretical Papers on Left/Right Brain Lateralization (1985). A Synthesis of Psychological Theories of Consumer Choice, chapter in Robert Ferber (ed.), A Synthesis of Selected Aspects of Consumer Behavior (1976). Distinguishing Between Feelings And Emotions in Understanding Communication Effects, Journal of Business Research, (2005). Emotions, Advertising and Consumer Choice with Sverre Riis Christensen (2007).
