Dawid Wiener
LAB Scientific Director
- Date:
- 2009-02-07
- Time:
- 14:00 - 14:30
- Lecture:
- The battle of Headline News: TVP, TVN, Polsat
- RESEARCH INTERESTS
- Cognitive neuroscience of emotion, affective forecasting in consumer behaviors, natural social scene perception, mental models of processing of commercial messages (advertising models), evolutionary psychology.
- PROFESSIONAL INTERESTS
- With strong theoretical and empirical backround (graduated from medicine: 2001; from philosophy: 2002, PhD from Philisophy&Cognitive Sciences: 2007) uniquely combines versatility of competences and rigour of scientific approach. Engaged in research and commercial projects in domain of advertising and market research for more than 2 years. Now focused on theoretical and empirical refinements of neuromarketing applications and methodologies. Also, passionate with utilizing cognitive science knowledge in industrial design, interactive design and user experience issues.
- PROFESSIONAL EXPERIENCE
- LAB Scientific Director since 2008. From 2006 to 2008 Strategy Director at HealthWay, first and biggest Polish healthcare advertising agency. Between 2002 and 2006, he did a Specialization in Psychiatry, Department of Psychiatry, University of Medical Sciences (Poznan, Poland).
- AFFILIATIONS
Chair of Cognitive Sciences, Department of Psychology, Adam Mickiewicz University (Poznan, Poland) Head of Post Graduated Course from Psychology of Advertising & Consumer Behaviours (in Poznan), in collaboration of Warsaw School of Social Psychology.
