"Neuroscience is a huge progress on the journey to better understanding of our consumers. I believe neuromarketing will soon become as necessary to evaluate the potential of certain Marketing communication tools as X-rays, ultrasonography or tomography in Medicine to patients' diagnoses."
Marcin Piróg
"I remember June 2006 as the first time of having lively discussions about the usefulness of neuroscience. During the annual International Conference of Research in Advertising (Bath, UK), Rafal Ohme, Robert Heath and many others disagreed about the usefulness of putting a consumer in a scanner to learn more about ad attention and emotions elicited by the ad. Nowadays, discussion continues, fortunately, but the question whether neuroscience can teach us more about advertising effectiveness is undisputed. In February 2009, we will again be convinced of the additive value of neuroscience."
Prof. Edith Smit, University of Amsterdam, the Netherlands, Information manager EAA
"Life has been all teaching us hard lessons about differences between tests results and market realities. When we met Rafal Ohme (the NeuroConnections conference program director) a couple of years ago, his combined personal passion and creativity, his academicals knowledge of research and advertising industry, convinced us to engage in his researches. Since, we discovered an unexplored side of consumers' reactions. Our consumer understanding now is much more holistic. We will definitely continue the journey together, sharing the passion for uncovering “unconventional truth”!
I believe the Neuroconnections conference will be a great place to meet and discuss future directions of marketing."
Dominique Bach, President PepsiCo Foods Central & Eastern Europe
“As an MBA alumni, I've got basic exposure to marketing, or at least to its specific language, but to neuromarketing - never. BNP Paribas is well known for its involvement in tennis. Bankers love numbers, numbers make graphs, graphs can be analysed to discover trends. Such neuro-analysis of our last Roland Garros commercial was a stunning exercise. I loved it's precision and transparency. I am looking forward to learn more of what seems to be a break through at the NeuroConnections 2009.”
Andrzej Mauberg
"In the world of marketing and advertising, it is hard to find tools that would enable us to create effective communication. Marketers still have an impression, that half of the money they spend on advertising is wasted. The questions "how much" and "what should we spend the money on" remain the key issues. The NeuroConnections conference can help us to find the new ways of creating and evaluating effective communication."
Iwona Kossmann
